01
Offers by SMS, on any phone
Send a weekend offer to everyone, to your regulars, or to customers who have gone quiet. You see the credit cost before you send.
Why regulars drift
You only notice when the till is lighter
Regulars drift away quietly, and the tools most shops use to keep them do not work well.
Paper stamp cards
They get lost or left at home, and anyone with a pen can add a stamp. The client who was two stamps from a free blow-dry stops coming.
Zawadi records each stamp under the customer's phone number. The card is always with them, and only your staff can add to it.
WhatsApp broadcasts
Customers mute the group, the ones on basic phones never see it, and you have no idea who read it.
Zawadi sends an SMS from your business name instead. It lands on every phone, and you can see who came back after it.
Supermarket-style schemes
They need printed cards, scanners and an IT person. That is not realistic for one shop.
Zawadi runs on the phone already at your counter. Your business type sets the rules, and you can be giving points the same day.
How it works
From first visit to free reward
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Step 1Scan and join in seconds
Place your Zawadi QR poster at the counter. Customers scan it, enter their phone number and they're in. There is no app to download, and points updates arrive by SMS on any phone.
- Joining takes a phone number and nothing else
- Your cashier can add a customer by phone number, so a basic phone is enough
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Step 2Earn and confirm at checkout
Your cashier finds the customer and the points land straight away. The SMS confirmation usually reaches their phone before they leave the counter.
- Customers watch their balance grow with every visit
- Every SMS carries your business name
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Step 3Redeem rewards at the till
When customers have enough points, they redeem them for a discount or a free item at the till. A reward they can see coming is a good reason to pick you over the place next door.
- You set the rewards to fit your margins
- You see which staff member gave each reward
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Step 4Track and follow up automatically
Your dashboard shows who is visiting, who is drifting away and who is close to a reward. On the Grow plan, turn on birthday rewards and win-back messages and Zawadi sends them for you.
- Win back quiet customers before they switch to a competitor
- Automatic messages go out every morning, with nothing for you to do
More ways to bring them back
Offers, referrals and birthdays
Three more ways to keep your regulars coming back.
02
Referrals from your regulars
Each customer gets a short code to share. When a friend joins and buys, the customer who sent them earns bonus points and an SMS.
03
A birthday treat from your shop
Bonus points and an SMS in your name on the morning of each customer's birthday, sent for you on the Grow plan. Set the points and the message once.
Industries
Made for the way your business works
A salon rewards visits and a butchery rewards spend. When you sign up, Zawadi sets the points rule and service list for your kind of business, and you can change both.
Pricing
Three plans, priced in shillings
Every trial starts with 14 days of everything on Grow. No card needed. Pay monthly by M-Pesa.
Starter
For one shop that wants points, stamps and SMS offers.
KES
1,000
/month
- 100 SMS credits a month
- 1 location
- Up to 5 staff accounts
- Points, stamp cards and rewards
- SMS campaigns and referrals
- Duka Credit, gift vouchers and bookings
Start 14-day free trial
No card needed
Grow
RecommendedFor shops with more than one branch, plus birthday and win-back messages sent for you.
KES
3,000
/month
- 500 SMS credits a month
- 5 locations
- Up to 25 staff accounts
- Everything in Starter
- Birthday and win-back messages that send themselves
- Help writing your SMS offers
Start 14-day free trial
No card needed
Enterprise
For chains with many branches that need more SMS, help setting up and API access.
Custom
Priced for your branches and SMS volume
- 2,000 SMS credits a month
- 20 locations
- Up to 100 staff accounts
- Everything in Grow
- API and webhooks
- USSD for customers without data
Talk to us
30-day free trial included
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Help choosing your first reward
Not sure whether to offer the sixth visit free or KES 200 off? Message us on WhatsApp and we will suggest a reward your customers will want and you can afford to give.
WhatsApp +254 100 694619 -
A printed QR poster for your counter
We send one to your shop, or you print your own on ordinary paper, so customers can start joining straight away.
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Nobody joined during your trial? We extend it.
If no customer has joined by the end of your trial, ask us and you get more time at no cost.
Questions
Questions shop owners ask
What is Zawadi?
Zawadi is customer loyalty software for businesses in Kenya. Customers join with their phone number, earn points or stamps on every visit and claim rewards at the counter, with updates by SMS on any phone. The owner sees who is coming back and who has gone quiet, and can reach them with SMS offers and automatic messages.
How long does it take to set up?
You can be running the same day. You create an account and pick your business type, and Zawadi sets the points rule and service list for you. Add a reward, put the QR poster at the counter, and your staff can start giving points from their phones.
Won't I just be rewarding people who would come anyway?
Rewards keep your regulars coming, and the rest of the programme brings people in. Referrals are on every plan, so customers earn by bringing a friend. On the Grow plan, win-back messages reach the ones who have gone quiet, and SMS offers reach customers who only visit now and then.
How much does Zawadi cost?
Plans start at KES 1,000 a month, with a 14-day free trial. You pay in Kenyan shillings by M-Pesa, and every plan includes SMS credits each month.
What does SMS cost?
Every plan includes SMS credits each month. Extra credits are KES 1 each, topped up by M-Pesa from your dashboard, and you see the cost of a campaign before you send it.
Will my staff use it?
Each staff member signs in with their own PIN. Finding a customer and giving points takes a few taps. Each award is logged against the staff member who gave it, and you can cap what a cashier gives in a day.
What if it doesn't work for my shop?
Start the free trial, put the QR poster at the counter and see who joins. If no customer has joined by the end of your trial, ask us and we will extend it at no cost. There is no contract, and you can stop at any time.
Can I use one programme across several branches?
Yes. The Grow plan covers up to 5 locations. Customers earn and redeem at any branch, and you see each branch's numbers separately.
What kinds of businesses is Zawadi for?
Salons, barbershops, car washes, cafés, restaurants, butcheries, pharmacies and boutiques. Service businesses such as salons and car washes also get visit logs, stamp cards and staff commission.
Does it work with my till or online shop?
Zawadi runs next to your till on any phone or tablet, so there is nothing to connect. Online shops link through the Shopify or WooCommerce integrations or the Zawadi API.
Keep reading
Ideas for bringing customers back
Start your free trial
You can be running the same day. No card needed; pay by M-Pesa when you're ready.